Thursday, December 13, 2012

FedEx's Arrow

There was a time when I didn't know that the FedEx logo had an arrow. Have you always seen the arrow?

Once you see it for the first time, you'll always see it afterwards (I know... Pretty obvious... In spite of that I still wanted to blog this). Here's a photo I just took on the road between universities 2 & 3:
If you need some help, look between the E and the X! :)

2 comments:

kate said...

Wow, that took me awhile. Did someone point it out to you? It seems almost accidental (though in advertising, nothing is accidental!)

jo(e) said...

I had to stare at this for a while to figure out what the heck you were talking about.